At the core of my approach is a belief in the power of human-made design to inform, connect, and uplift. I currently work with the Larkin Collective, a creative agency based in New Orleans, where I collaborate with a range of clients, including Esme Interiors, The Quisby Hotel, Big Easy Whiskey, Trapolin Peer Architects, WeHelp NOLA, and St Romain Antiques. My work spans brand identity, social media marketing and content creation, email campaign development and marketing, motion graphic design, website design with an emphasis on e-commerce, and print collateral design, all rooted in a thoughtful, research-driven approach.

A native of Southeast Louisiana, my connection to local food and culture informs and motivates much of my creative work. From 2022 to 2025, I worked with Rouses Markets, one of the country’s largest independent grocers, first as a design intern and later as a freelance designer. During this time, I collaborated closely with our marketing team and other departments of the company. I developed engaging, culturally resonant content across print and digital platforms, supported vendor campaigns for brands like Coca-Cola, Community Coffee, Zapp’s, and the New Orleans Saints. I designed the company’s first-ever internal employee magazine. I also coordinated and executed social media and email marketing efforts to strengthen brand engagement across the Gulf Coast.

I’m especially drawn to projects that amplify and celebrate Louisiana voices. In 2023, I was the first recipient of the Design for Good award for my capstone at Loyola University New Orleans. The capstone, Viet NOLA, is a self-authored and designed book exploring Vietnamese-American contributions to Southeastern foodways. Inspired by my paternal grandmother’s pre-Katrina restaurant, the work blends my Southern Louisiana and Vietnamese heritage, offering an approachable and richly designed cultural guide that challenges notions of “otherness” and spotlights the integral role of Vietnamese communities in the region.