Rouses Markets
From 2022 to 2025, I have worked with Rouses Markets, first as a design intern and later as a freelance designer. During this time, she developed engaging, culturally resonant content across print and digital platforms, supported vendor campaigns for brands like Coca-Cola, Community Coffee, Zapp’s, and the New Orleans Saints, and designed the company’s first-ever internal employee magazine. She also helped coordinate and execute social media efforts to strengthen brand engagement across the Gulf Coast.
Rouses Employee Magazine
I created the first-ever employee magazine for Rouses Markets, which included information for employees at all levels in the company, and celebrated employee anniversaries, retirements, and achievements.
What’s New
I developed the visual identity of this campaign and regularly work with vendors to design and post giveaways on our social media when Rouses carries new products.
Rouses Magazine: Holiday Issue
I concepted and coordinated the Lunar New Year feature in the 2022 Holiday Issue of Rouses Magazine, which featured my grandmother and I discussing our holiday traditions and the unity that food brings to family. It was special to have three generations–myself, my aunt, and my grandmother–working on the same project.
Story copy by Sarah Baird
Spread design by Eliza Schulze
Photography by Jeannie Dimitri Shuman
Double Ad Wednesday
I created the visual identity for the Double Ad Wednesday campaign. This campaign highlights and informs about the overlap between Rouses sales flyers, offering customers double the savings on Wednesdays.
Deliverables for this campaign included: social media content, billboards, endcap signage, window signage, side panels, and flyers.
ROUX 2 GEAUX
I designed the label for Rouses Markets’ private label frozen roux, a locally sourced blend of the holy trinity, garlic, spices, fat, and flour.
“Shoppa Style” Campaign
The curbside pickup launch campaign, part of a Rouses Markets x New Orleans Saints partnership. “Shoppa Style” is a play on New Orleans rapper Choppa’s song “Choppa Style".
